Created at Never Before Italia, this project was created to launch an Apulian wine dedicated to a young international audience. Fresh, fun and sustainable, with its light bottle and flaming red screw cap, Electric Bee is a fleshy Primitivo, characterized by a gravelly nose with tasting notes of wild strawberries and blackberries. On the palate notes of riper berries, seasoned with a pinch of tobacco leaf. Great freshness and very soft and flexible tannins make it perfect for a brief refreshment before being served, especially in the hottest months of the year.

 

Advertising agency: Never Before Italia